Top 4 Pros And Cons Of Developing A Cross-Platform App

Since the 1970s, the world of programming has been dynamic, every day many new and innovative applications and programs with a variety of functions, features and programming languages are created. For any person new to the world of mobile app development, it is important to first understand what is a cross-platform application.

Cross-platform applications are built to work across various platforms, such as Microsoft Windows, Linux or Mac book. Therefore, cross-platform applications are referred to as platform independent applications.

Mobile applications are changing how different businesses function, from marketing to operations there is a direct correlation with how technology trends have changed the businesses. The world has transformed digitally with the arrival of smartphones, now our whole world is packed into a 6-inch screen. If you are a business owner, this is the perfect opportunity to take your business “mobile” by developing your very own mobile application. The biggest question is what type of application are you thinking of and which platform are you targeting — Windows, iOS, Ipad, Blackberry or all of these operating platforms. If your target is one single platform, a native application will be a right fit for you. In contrast, cross-platform applications are for the business owners who want to target a wider set of platforms.

One of the first cross-platform application was C programming language and from there the multiplatform applications has come a long way. These applications target a wide set of audiences and not just the iOS or Android users.

A cross-platform pattern is useful for any business that provides a variety of services such from gaming to demographics targeting to virtual currency accounts. As all these apps target a wide set of audience, not just iOS or Android users particularly, hence they require multiplatform technology.

However, if we look from the surface the cross-platform apps seem to be the perfect solution but they also have some cons attached to them. Here is a close look at both the pros and cons of these applications.

Pros Of Developing A Cross-Platform App:

1. Single Code for multiple platforms

A cross-platform application requires a unique code that engages it through multiple platforms thus saving the time of the developer.

2. Quick to Develop

As the developer is not spending time on developing an app for every platform separately like in a native application, it allows a faster turnaround for the business. As the business is investing their money in developing only once code, there is major cost-cutting in contrast to native applications.

3. Accessible across the globe

Cloud platforms such as PhoneGap or Appcelerator ensure enhanced security as there is only one app to protect which boost authenticity, credibility, and validity of the app. As the app is accessible across the globe by integrating cloud storage for hosting services.

4. One single Version

As cross-platform applications can be accessed using the internet hence it is automatically updated for every user, with every user having the latest version of the app, enabling a higher ROI for the business.

Cons Of Developing A Cross-Platform App

  1. Lags behind in Performance

Cross platforms apps don’t integrate seamlessly as compared to native application hence they may slow down of applied functions, freezing of the software. This limits the device functionality due to which user can’t access camera or microphone etc.

2. Lock-In By Java

Cross-platform applications use their own subset of JavaScript due to which it prevents users’ device to recognize the old source code if the user is using a new platform causing the app to freeze.

3. No Storage Options

The Storage option is also very limited, and a third-party cloud service is required to provide a storage solution.

4. Poor Quality Graphics

Hybrid technology does not provide attractive images or three-dimensional graphics support due to which user cant enjoy high-quality images.


As neither the pros or cons of the cross-platform app can be denied, it is important for the business owner to measure the ROI before implementing a cross-platform app into their system.

At Neuweg, we create mobility solutions that integrate with your business roadmap to deliver engaging, seamless mobile solutions. We are all about the emerging technologies like Cross-platform software- React Native, Ionic, Flutter. Get in touch for more details.

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